THANKS to the recession, Londoners are cutting back in every aspect of their spending – including dating.
With no cash for posh dinners, no time for lunch dates and the stress of a relationship being seen as simply too much hassle, the internet-dating scene has witnessed a boom in sites specifically for no-strings fun.
ForgetDinner.co.uk – so called because you have sex without the hassles of an expensive date – has seen its membership increase by 80 per cent in the first quarter of this year.
Howard James is marketing director of one of the newest sex-driven matchmaking websites, forgetdinner.co.uk, aimed at those who want to bypass dating and get straight to the bedroom.
‘Although we are aimed at singles, there are almost certainly married people using Forget Dinner to facilitate affairs right now,’ he says. ‘Given the no-strings, fun nature of the site it will be attractive to those trapped in an unhappy marriage who want an uncomplicated sexual liaison.
Sarah Hedley, editor of Scarlet magazine and author of Sex By Numbers (Piatikus, £6.99), says the recession will affect our sex lives for the better.
‘Couples and singles will be staying in more over the next year, which will lead to more sex and an increase in purchases of sex toys – both Ann Summers and SexToys.co.uk have already noted an increase in sales. Singles may opt for cheaper ways to meet, such as
ForgetDinner.co.uk, a website that allows people who wish to sidestep expensive meals to meet and head straight to the real main course: sex.
Fidelity may also be on the up. The workplace has always afforded an opportunity to stray and many unfaithful spouses cite corporate hospitality – particularly anything involving travel – as the cause of their straying.
With companies tightening their belts, there will be fewer oversees trips and corporate knees-ups for staff. Quarrelling couples will be more inclined to stay together when it’s financially difficult to set up home alone so break-ups may – temporarily at least – be put on hold. Overall, the recession could prove to be a bit of a blessing for couples.’